Telco Partnerships and Next Generation Bundles
It’s no secret that the introduction of OTT services like WhatsApp or WeChat has taken customers (and revenue) away from traditional mobile carrier services. To keep revenues from plummeting – but also keep growing them in the future – telcos need to rethink their strategies. One way to do it is via telco service bundling.
Instead of resisting what’s inevitable, telcos have effective tools to take part in the ongoing changes happening in the digital ecosystem. What’s more, they can profit from them, allowing digital service providers to grow at the same time while also diversifying their own revenues. One of these tools is direct carrier billing – a way to make subscription and in-app payments easier for customers while also helping digital services take advantage of the sticky relationship consumers have with their mobile carriers.
In fact, DCB revenue is projected to grow at a compounded annual rate of 6.7% from $52.4 billion in 2020 to $77.4 billion in 2025, with growth driven by app stores, gaming and video, and audio streaming.
Service bundling has multiple advantages for both service providers and telcos, including:
- Enhancing customer engagement
- Reducing churn
- Generating higher customer value
We’ve taken a deeper dive into the topic in our PDF you can download below. Read to learn more about:
- How carrier billing revenue is growing globally, and what affects that growth
- How carrier billing overtakes SMS revenue and outpaces mobile data revenue, and what are the forecasts
- How it ties into the different types of service bundles – and how bundling can benefit everyone – carriers, digital services, and the consumer
- What industry experts say about the future of the partnerships between telcos and digital service providers
And if you want to take a more in-depth look at what’s in store for mobile carriers in the coming years, take a look at our latest research-based whitepaper.