Growth Hacks to Increase Your Customer Lifetime Value

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Looking for ways to increase the customer lifetime value for your digital platform? Take a closer look at your average revenue per paying user (ARPPU) first. In our latest guide, we’ll walk you through several ways to positively impact both using telco service bundling and digital payments, specifically direct carrier billing.


For streaming service providers, but also others in the OTT, app, and gaming spaces, there’s been intense competition, especially since the onset of the COVID-19 pandemic. This resulted in user growth for many services, but at the same time, often decreasing revenues per paying user. That’s why monitoring your ARPPU is essential whether you’re operating based on a subscription model or offering one-off in-app payments (or both).


Working on increasing your ARPPU will help you boost overall customer lifetime value. From a payment perspective, one of the most effective ways to do so is by partnering up with a mobile carrier. This will help you do several things to increase your revenues and decrease costs and churn, including bundling your services, introducing DCB as an easy way to pay for your services, and using the telco’s marketing channels to target paying users.

We’re diving deeper into all of the above in our guide. Download it to learn more, including:

  • Why measuring ARPU is not enough, especially if you also offer free services

  • How direct carrier billing directly impacts your conversions and revenue, especially in markets with a high percentage of unbanked and underbanked users

  • How service bundling leads to higher spending on mobile and broadband subscriptions


The PDF also explains how to partner up with the right telco via a trusted, experienced payments partner who will support you in the process.

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