CASE STUDY
Partnering with the Zain Group
with Chadi Alid, Group Director, Innovation & Digital – Zain Group
About Zain Group
Zain Group is a leading telecommunications operator across the Middle East and North Africa. Zain has a commercial presence in eight countries, and provides mobile voice and data services to over 49.5 million active subscribers.
How DOCOMO Digital Helped Zain Group Scale Content in the Middle-east
Zain Group wanted to expand into new business verticals, and bring about greater value for their subscribers by offering a wider range of digital products and solutions to meet their evolving needs.
Through the partnership, a group-wide API programme was introduced. Exposing its APIs enabled Zain Group to remove a significant barrier to developing partnerships with digital service providers worldwide. This allowed Zain to achieve greater agility in tapping into new market opportunities, and enhance its offerings through bringing a greater suite of content services to its subscribers.
“We chose DOCOMO Digital as they knew the business very well.
Most importantly, they were ready to help us manage the lifecycle of the products and services. It’s one thing to launch products and services, and it’s another thing to manage these services once they are commercially alive—and DOCOMO Digital delivered on both fronts. They also committed financial and organisational resources to Zain Group, and were very cooperative. We’re extremely glad that we have chosen DOCOMO Digital to be our first partner in this program. We hope that we can expand our product and service offerings with DOCOMO Digital.”
Chadi Alid
Group Director, Innovation & Digital – Zain Group
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