Mobikwik and Bumble case study in India

107 M

Number of MobiKwik users


Females among Bumble users


MobiKwik is India’s largest issuer-independent digital financial services platform or digital-wallet with over 107 million users. It records over 1 million transactions/ day. MobiKwik is keen to expand its network of international merchants and offer its consumers more digital services.

Bumble is a location-based social and dating application that facilitates communication between interested users wherein only female users can make the first contact. The app has over 46% women as users. Bumble entered the Indian subcontinent recently and wanted to better understand the prevailing regulatory landscape and the tax structures that apply to a digital merchant. With a low penetration of credit cards in India, Bumble wanted to offer the most popular modes of payment as part of its app experience upon launch.

Our Solution

DOCOMO Digital has a deep understanding of the regulatory and tax environment in the digital payments ecosystem around the globe. Our consulting services and single integration with payment providers such as MobiKwik allowed Bumble to offer a convenient payment option to its growing userbase in India.

MobiKwik also benefited from DOCOMO Digital’s existing network of international merchants such as Bumble, and was thereby able to add an international merchant to its network without investing resources in building the capability inhouse.

“DOCOMO Digital helped us to add one of the most convenient digital wallets in India – MobiKwik. They added this payment option seamlessly in our app payment experience while providing us with advise on the complex regulatory and tax environment.”

Head of International Business

The Outcome

Our single integration for international merchants and payment providers allows our partners to leverage our global ecosystem of connections built on trust and deep understanding of prevalent regulatory and tax environment in local markets. Our native payment flows within the app enhance the payments experience for the end users, without any redirection which results in improved conversions for merchants such as Bumble. Our centralized reconciliation process provides complete transparency and control over bill payments and revenue to merchants, to payment providers and to the end consumers.