Monetize mobile apps with carrier billing data
Smarthub is a marketplace that lets app developers market their apps to a well-defined group of users with paying history. We leverage intelligence from mobile carrier billing data of in-app payments to find the best audiences for app advertising. Getting you more engaged users, more revenue, and lower user acquisition costs.
Why use the Audience Smarthub for your mobile app?
Reach the right people
Get ready-to-use audiences on the largest ad networks like Facebook and Google or create lookalike audiences and increase your reach to high-value app-store spenders
Get more paid in-app conversions
Use audience insights to narrow down your ad targeting, based on their spend patterns
Save ad money
You pay 3 to 9 times less in ad spend for acquiring in-app paying users than with conventional targeting
Stay GDPR compliant
There’s no data selling involved. Your audience is activated on an ad network, with encrypted data and user consent provided by the mobile carrier, and at an anonymized MSISDN level spliced by audience filters
Helping app developers grow
Driving large volumes of traffic from ads is great. But it’s the conversion that matters. Stop spending your ad budget on users that are never going to pay when using your app. Instead, advertise to your key demographic segment narrowed down to those who have paid before. And reduce your paying user acquisition by 3 to 9 times.
Diversifying mobile carrier revenue
MNOs can think beyond just billing. You have the data to help app developers reach people who are most likely to pay for their services and products. Use it as a valuable asset you can monetize, creating a new revenue stream. And get a share of the mobile app marketing spending, all with maximum data security and GDPR compliance.
The mobile app market is a crowded space
The competition is massive: 6000 new apps are uploaded to app stores every day.
Game developers are investing more than 70% of their marketing spend on Facebook.
HIGH FREE USER BASE
Only 12% of their user base are paying users.
LOW PAYING USER BASE
Paying users generate 30% of app revenue.
Get ahead by advertising to users who are more likely to pay
Find your paying user audience
Promote your app just to people who’ve paid before in apps like yours in a selected period. Filter audiences by their characteristics like geolocation and interests. Narrow down your selection by transaction type, transaction amount, and app category. Choose between a custom or lookalike audience to increase your reach across app stores.
Promote your app on major ad platforms
The Audience Smarthub is integrated with major digital marketing platforms. Advertise to Google Play and Apple App Store paying users on Facebook and more. Lower the cost to acquire real Google Play spending users while reaching more qualified lookalike Apple App Store users.
Filter for categories that matter
Pay for access to the audience daily or weekly. You know the size of the audience and its exact characteristics, based on a direct connection with Google Carrier Billing data. Adjust your requirements to optimize audience matching. Then enjoy a well-spent ad budget and growing conversion rates.
Contact us to get started