Telco bundling for merchants
With one simple connection, we can help digital brands and telcos create bundles to drive conversions, while driving loyalty, engagement and customer lifetime value.
Custom Bundling
The subscription for a digital service is added to the mobile plan. Pre-configured turnkey bundle packages that can be effortlessly rolled out to your pre- and postpaid subscriber base
Hard bundling
Subscribers are offered a free trial to a digital service for a period of time, as long as they remain subscribed to a telco plan. After the trial period, they are converted into paid subscribers of the digital service, with the subscription fees being paid through their monthly mobile bill.
Soft bundling
With the soft bundle model, digital services are offered as an add-on option that can be paid with direct carrier billing. Subscribers may also be offered promotions, such as an extended free trial or discount to the digital service.
Partnerships with leading merchants worldwide
We offer pre-configured bundles with the likes of Amazon in music and video streaming and beyond, to let you grow digital consumption and reduce churn with targeted bundling offers for multiple segments.
Telco Bundling Benefits
For Digital Brands
Drive new sign-ups
Drive new sign-ups with telcos as real channel partners
Launch co-marketing campaigns
Launch limited-period offers and co-marketing campaigns with telcos
For Telcos
Grow revenues
Grow share of digital services revenues beyond traditional voice and data revenues
Adapt to consumer needs
Adapt to evolving consumer needs as consumers seek compelling content, personalization, flexibility. Increasingly, they value new services—such as video streaming and mobile services—over traditional value-added services
Growth of digital OTT streaming
%
share of music and video in overall mobile data
monthly mobile data consumption in 2019 (in Exabytes)
$
B
OTT market by 2025, growing at 18% CAGR
See how we enabled large North American telco to grow faster with targetted Amazon bundles
Carriers can drive increased consumption within AppStores with limited-period bundles and cash-back offers. These promotions let subscribers experience the services without upfront commitments.
“We have seen great value in bringing Amazon Prime bundle to various tiers of both our post and prepaid subscribers in partnership with DOCOMO Digital. The bundling has allowed us to drive loyalty and engagement while reducing customer churn, specially in the prepaid segment.”
Large Telco, North America, Head of OTT Partnerships
Faster Integrations
Lean on our experience in Bundling
Higher conversion rate
Custom bundles for different segments
Seamless UX
Delight your subscribers with more choice
Why leading telcos worldwide partner with DOCOMO Digital
Gain a competitive edge by leveraging our expertise and capabilities.
We offer a robust and scalable platform, over 15 years’ experience in the mobile commerce ecosystem and access to a network of global partners. We focus on building long-term and sustainable partnerships, and provide customized support for our partners.
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