The Future of Carrier Billing
As digital content consumption rises globally, platforms look for new payment methods accepted in the individual regions of the world. This whitepaper, based on data collected by Juniper Research, explores direct carrier billing opportunities and its impact on content monetization strategies of digital platforms.
As estimated by Juniper Research, total carrier billing spend this year (2021) will amount to $25 billion in the Asia Pacific alone. Since countries such as China, Japan, and South Korea are heavy users of digital content, they’re also among the most significant contributors as $22 billion (88%) is expected to be spent on digital content, including games, videos, music and other.
What’s more, by 2025, spend on digital content in the region is further going to grow by 90%, amounting to $42 billion.
Carrier billing is ideally suited to digital content for multiple reasons, including:
- Low-friction payment processes
- Created for smartphones, through which a large portion of the content is accessed
- Lets the unbanked and underbanked population pay for digital services via their phone bills
- Lets telcos and digital merchants partner together beyond just payments.
All this contributes to its wider adoption as a fast and convenient payment method, letting mobile carriers and digital content providers reach a wider, loyal audience.
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