Making the Case for Direct Carrier Billing
We recently partnered with GSMA’s Mobile World Live to better understand how the pandemic may have shifted the adoption of Direct Carrier Billing by MNOs and merchants. This new survey reveals the majority of mobile operators surveyed identifying significant market opportunities to expand into new areas, some of which are not served by traditional payment methods. The study finds that approximately half of the respondents have or plan to implement the Direct Carrier Billing (DCB) payment method in 2021.
The research, ‘Making the case for carrier billing’, is based on a survey of leading mobile carriers conducted by the GSMA’s Mobile World Live. The 115 respondents included business leaders from leading carriers and merchants in the digital health, education, and SaaS verticals.
A significant 58% of merchants will consider working with direct carrier billing specialists in 2021. Key drivers for this move are that merchants are embracing new forms of digital content along with the proliferation of new platforms in the market, resulting in a surge in the usage of DCB. By partnering with a DCB specialist, merchants can better manage their payment settlements at scale while providing a seamless and native user experience.
The study highlights that merchants believe there are several market opportunities for wallets or carrier billing for new offerings such as scooters, bike rentals, food delivery and parking services. The key benefits of introducing DCB services includes enhanced revenue, providing subscribers with payment flexibility, simplifying the onboarding of new merchants and a cost-effective mobile payment integration with App stores.