Getting the most out of subscription bundles
Whether it is OTT video streaming brands like Netflix, Disney+ and Amazon Prime or music streaming brands like Spotify and Tidal, leading content brands have leveraged subscription bundling with mobile tariff plans to acquire new customer segments and drive growth, especially in new markets. Partnerships with mobile carriers enable these brands to tap into captive audiences. The cost of acquisition even factoring-in the bundling discounts tends to be lower.
With deep expertise in enabling subscription bundling for leading brands like Amazon Prime, we have developed a nuanced understanding of the underlying business models, pricing tiers and consumer preferences.
Learn how you can make the most out of your subscription bundles and drive user and revenue growth.
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