The 5G Revolution and What It Means for OTT and Gaming Brands
OTT and gaming brands can leverage a carrier’s brand equity, market presence and captive audience with payment and subscription bundling partnerships. Mobile carriers may even be forthcoming to co-invest in marketing of new content services powered by 5G networks, thereby creating a win-win proposition.
Mobile Carriers Accelerate Digital Services Play
To overcome them, telcos have been forced to rethink their traditional offerings and diversify their revenue streams. Some powerful ways to do that turned out to be digital service bundling in partnership with OTT services and direct carrier billing as a convenient way to pay for the added subscriptions and in-app payments.
The Evolution of the Alternative Payment Methods Landscape in 2021 and Beyond
We’ve taken a closer look at what’s driving the mobile payment landscape, and e-wallets in particular, along with what this growth really means to both merchants and consumers. You can read about what we’ve found in this research-based whitepaper, accompanied by several case studies from different global markets.
DCB Market potential whitepaper
Bundling allows telecom companies to grow their share of revenue derived from digital services, augmenting their traditional voice and data revenues. There is a “direct link between average revenue per user (ARPU) and user-retention effects of carrier-bundled paid media services”, according to the recently released Ovum OTT Media Services Consumer Survey & OTT CSP Partnership Study.
Direct Carrier Billing vs. Card Payments: A Look at User Experience
Direct carrier billing has a 7 times lower dropout rate than credit cards, with 5% dropout rates compared to 35% for cards.
And it’s not surprising when you look at the entire payment process and the steps you need to take to make a successful payment online using a card.