Mobile Carriers Accelerate Digital Services Play
To overcome them, telcos have been forced to rethink their traditional offerings and diversify their revenue streams. Some powerful ways to do that turned out to be digital service bundling in partnership with OTT services and direct carrier billing as a convenient way to pay for the added subscriptions and in-app payments.
The Evolution of the Alternative Payment Methods Landscape in 2021 and Beyond
We’ve taken a closer look at what’s driving the mobile payment landscape, and e-wallets in particular, along with what this growth really means to both merchants and consumers. You can read about what we’ve found in this research-based whitepaper, accompanied by several case studies from different global markets.
Making the Case for Direct Carrier Billing
Bundling allows telecom companies to grow their share of revenue derived from digital services, augmenting their traditional voice and data revenues. There is a “direct link between average revenue per user (ARPU) and user-retention effects of carrier-bundled paid media services”, according to the recently released Ovum OTT Media Services Consumer Survey & OTT CSP Partnership Study.
Direct Carrier Billing vs. Card Payments: A Look at User Experience
Merchants and consumers worldwide have already acknowledged the benefits of paying for digital services and products using direct carrier billing. And with the rise of digital content consumption, especially during the pandemic, paying for it via DCB has also become more common, expected to reach 22% of total digital content spend by 2024. There are many […]