White Paper
February 15, 2022
OTT and gaming brands can leverage a carrier’s brand equity, market presence and captive audience with payment and subscription bundling partnerships. Mobile carriers may even be forthcoming to co-invest in marketing of new content services powered by 5G networks, thereby creating a win-win proposition.
White Paper
December 2, 2021
This whitepaper, based on data collected by Juniper Research, explores direct carrier billing opportunities and its impact on content monetization strategies of digital platforms.
White Paper
August 27, 2021
Both e-commerce and digital payments were already growing before the pandemic. We’re looking at how telcos can benefit from digital payments in growing their service portfolio beyond the core connectivity services.
White Paper
August 26, 2021
To keep up with the changing consumer demands and behaviours, telcos have been transitioning into new market categories.We’re looking at them – and some solutions – in our latest analysis.
White Paper
August 23, 2021
To keep revenues from plummeting – but also keep growing them in the future – telcos need to rethink their strategies. One way to do it is via telco service bundling.
White Paper
August 23, 2021
With 5G offering higher speed and bandwidth and low latency, and new mobile devices coming into play, telcos face new opportunities to monetize and add value to connectivity services. But to take advantage of it, they need to innovate and expand their product portfolio.
White Paper
September 9, 2020
Bundling allows telecom companies to grow their share of revenue derived from digital services, augmenting their traditional voice and data revenues. There is a “direct link between average revenue per user (ARPU) and user-retention effects of carrier-bundled paid media services”, according to the recently released Ovum OTT Media Services Consumer Survey & OTT CSP Partnership Study.
White Paper
May 14, 2020
Video Games and eSports or “Gaming” isn’t the domain of just the young any longer, with a much broader demographic getting on the bandwagon with new advancements in mobile connectivity, hardware and experiences.
White Paper
October 31, 2019
Media consumption has changed indelibly over the past decade, with over-the-top (OTT) media services now an established part of the mainstream. The over-the-top (OTT) segment is expected to grow from US$97.4bn in 2017 to US$332.5bn by 2025, an astounding CAGR of 16.7% CAGR.
White Paper
October 15, 2019
Seventy-three percent of Argentina’s population uses a smartphone today, and it is being used for a variety of different things, the most popular being that of mobile messengers (92%). A whopping 91% of Argentinians watch videos on their mobile phones, 61% are playing games; and 43% are using banking services on their smartphones.
White Paper
June 18, 2019
De acuerdo con un informe de GSMA, se espera que para 2025 el 75 % de la población de América Latina esté suscrito a algún servicio móvil, lo cual acortará la brecha respecto del promedio de suscripción en los mercados desarrollados, el cual ronda el 87 %.[1] A mediados de 2018, América Latina (incluido el Caribe) tenía 442 millones de usuarios de servicios móviles, lo cual representó dos tercios de la población del continente.[2]
White Paper
June 11, 2019
The total number of mobile subscriptions in the Middle East increased by 8m in 2018 to reach 304.5m. And in this time, the total number of internet users in the region increased by 18m to 182m. The e-commerce sector, in particular, is on track to register particularly strong growth.
