Filter By

Blog
Latin America’s digital ecosystem expands
I was recently invited to speak at one of the seminal events for the mobile ecosystem in São Paulo. Titled MobiXD, the event brought together senior executives from leading mobile carriers and digital brands like Meta and Google. The agenda was focused on the latest developments in apps and the subscription economy in Latin America. […]
Blog
Disney+ growth thaws the streaming world
Disney+ added 7.9 million subscribers in the most recent quarter, growing the total number of subscribers to 138 million worldwide. Disney Plus now has 7.1 million more subscribers in the US and Canada than it did a year ago, with a total of 44.4 million.[i] The company also said that the number of subscribers for […]
Blog
Paramount+ set to expand in international markets
Paramount Global’s OTT streaming service Paramount+ will launch in the U.K. and Ireland in late June, to be followed by launches in other markets including South Korea[i]. Further launches are planned in Italy, Germany, France, and Austria in the second half of the year. In India, Paramount+ will launch in 2023 in partnership with Viacom18 […]
Blog
Understanding Direct Carrier Billing
We live in a society of immediacy, an on-demand, consumerism-driven world. We expect to be able to access a wide range of goods and services with a few clicks either on our smartphone, our tablet, or our computer. The Internet has changed the way we behave, and our mobile phones have grown to offer much […]
Blog
5G tariff bundles ride the OTT growth wave
With broader commercial rollouts of 5G networks by mobile carriers worldwide, the experience of consuming content on smartphones is undergoing a sea change. Mobile carriers, however, have not been able to charge the kind of premiums they were hoping for to monetize the capital investments in 5G infrastructure and spectrum. According to Arthur D Little, […]
Blog
Consumer app economy is about OTT and Gaming
The latest Sensor Tower “Q1 2022: Store Intelligence Data Digest”[i] indicates almost 37 app billion downloads in the first quarter of this year. While the latest financial results from OTT players and tech platforms indicate a drop in consumer appetite for mobile content consumption compared to the highs during pandemic-induced lockdowns, there is no sign […]
Blog
The case for ad-supported video streaming
When Disney+ announced the launch of an ad-supported tier in the US in early March, few were surprised. To cost lesser than the ads-free tier currently priced at US$8, this tier may help Disney grow the subscriber base from the current 200 million to 230 million by 2024. Disney will also be able to offer […]
Blog
The promise of 5G’s low latency for gaming
The 5G revolution, in the works for more than a decade, is finally here. With higher bandwidths and laser-fast speeds, the pace of growth of the digital ecosystem will explode once 5G networks become the new norm as they soon will in much of the world.[i] However, not all 5G networks in operation currently offer […]
Blog
Video streaming market comes of age
According to the latest report from Deloitte[i], customer churn or service cancellations have been on the rise as the subscription video on demand (SVOD) market matures. While customer churn may be the highest in the US at 35%, it may soon rise as other markets in Europe and elsewhere mature. European broadcasters initially launched on-demand […]
Blog
Streaming video on demand’s moment
Nielsen’s inaugural “State of Play” report released recently[i] takes a closer look at the evolving media consumption trends focusing on streaming video. While this report focuses on the US market, the findings reflect the broader trends sweeping our world. The sheer scale of choice available to consumers today is extraordinary. The list of unique program […]
Blog
The war for attention fuelled by billions in content
According to Wells Fargo, content spending among the nine leading media companies will reach a whopping $140.5 billion in 2022, a 10% jump year-over-year. This figure is predicted to increase to about $172 billion by 2025. As the ubiquity of affordable smartphones becomes universal, and consumers become more discerning about their preferences for video content, […]
Blog
CNN Plus enters the streaming wars
Competition for subscribers amongst video on demand (VOD) providers in the US continues to heat up as media companies make similar moves into airing live news and sports coverage over the Internet and mobile apps rather than traditional broadcast TV networks. CNN launched its streaming news and documentaries platform CNN+ on 29th March, with […]