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5G to drive wider AR/VR adoption
The latest analyses of fifth-generation (5G) mobile infrastructure, apps and services from research company Omdia suggests mobile network operators (MNOs) will soon have the apps they need to entice consumers off their existing 3G and 4G subscriptions. Omdia believes that the monetisation strategies applied to 5G technology are unlikely to be that much different from […]
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New App Store payment policies could help developers scale faster
Forthcoming changes in Apple’s policy allowing app developers to inform users of alternative payment options outside its App Store should help to expand the mobile payments market. In the culmination of its long-running legal dispute with Epic Games (Fortnite), a US judge ruled that Apple should allow games developers to direct customers away from the […]
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TikTok Shopping expands social commerce through Shopify partnership
The trial of TikTok in-app shopping with a select group of Shopify merchants in the US, UK and Canada looks set to grow the number of users worldwide buying products and services through social commerce channels. The video-sharing company and eCommerce specialist first announced their global partnership in October last year when TikTok allowed the […]
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APAC to see fastest cloud gaming expansion
Subscriptions to cloud gaming services currently account for a small proportion of digital payments. Still, their growing adoption amongst a new generation of online players should ensure more gamers fund purchases using their smartphones in the future. Research company Newzoo noted a global spike in cloud gaming platform sign-ups during 2020 as people spent more […]
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APAC leads mobile app download surge in 2021
Smartphones entrenched their position at the epicentre of the global mobile ecosystem in 2020, and the Asia Pacific (APAC) region led the revolution. The latest Mobile App Trends 2021: A focus on APAC report highlights the considerable changes in app usage habits and trends in eleven countries during 2020 as consumers turned to their devices […]
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Mobile payment options continue to expand in Southeast Asia
The mobile payments landscape in Southeast Asia continues to evolve as consumers embrace mCommerce. Still, merchants need to offer flexible billing mechanisms to reach as many customers as possible and partner with the right payment providers to make the most of the opportunity. The recent collaboration between PromptPay and Rapyd in Thailand is an example […]
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Disney+ clocks impressive growth
Competition in the over the top (OTT) video streaming market continues to heat up, with Disney+ growing faster than Netflix and local players like Viu giving the market leader a run for its money in Southeast Asia. Disney+ signed up 12.4m new subscribers in its third fiscal quarter ending July 3rd 2021, taking the total […]
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Afterpay acquisition preps Square SuperApp ambitions
Square’s proposed US$29bn acquisition of Australian buy now pay later (BNPL) specialist Afterpay expands its loan capabilities for younger buyers. Reports suggesting the purchase price represents roughly 60x Afterpay’s current gross profit has raised eyebrows.[i] But the deal is about more than just buying an experienced player in the BNPL space and helping Square expand […]
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Streaming services introduce tiered subscriptions to spur growth
Audio and video streaming companies are piloting lower cost premium services in different parts of the world in a bid to entice more subscribers onto their platforms. And the recent flush of advertising video on demand (AVOD) service launches further highlights an appetite to deliver new formats to suit every budget in the race for […]
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Flexible payments spur mobile game revenue expansion
According to a recent report from app analytics firm App Annie, global spending on mobile games is on course to exceed U$120bn this year. More than double the money was spent on games for PCs and consoles. App Annie’s prediction is significantly larger than forecasts from games research specialist Newzoo, which estimates mobile games (both […]
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App downloads point to a receding pandemic peak
Unprecedented demand for mobile apps during 2020 pushed downloads and associated revenue to their highest ever levels. But as coronavirus lockdown restrictions have eased and people worldwide spend less time on their smartphones, 2021 is now witnessing uniform year on year declines as usage and engagement levels tail off. The latest Sensor Tower Store Intelligence […]
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Netflix expansion amidst increasing competition
Netflix’ expansion into the mobile games market highlights Netflix’s focus on boosting its global revenues while simultaneously funding the production of unique content customised for audiences in different countries of the world. Boosting its appeal in geographies outside of its native North America matters a lot to Netflix. The US subscription video on demand (SVOD) […]