Animaccord and Docomo Digital release a new app for Masha and the Bear content
FEBRUARY 15 2019
Animaccord, the licensor behind the worldwide hit animated property, Masha and the Bear, partners with Docomo Digital to release the app for the core show and spin-offs in multiple territories including the UK, Australia, Latin America, Iberia
Animaccord has closed a deal with Docomo Digital to develop subscription-based licensed app that will be available for download on the App Store or Google Play starting February 2019. The app with Masha and the Bear series as well as Masha’s Tales and Masha’s Spooky Stories will be available in 17 countries including Brazil, Mexico, Argentina, Chile, Peru, Ecuador, Colombia, Uruguay, Spain, UK, Italy, Portugal, Poland, Russia, Turkey, Australia, Republic of South Africa.
Docomo Digital will introduce this licensed app with a compelling new interactive design to let children into the world of Masha and the Bear. This app has been developed as an immersive ads-free digital zone for kids with robust parental control. The mini-games, exclusively developed by Docomo Digital, include the classic Memo game, Colouring Book and Paint activity, enriched by an interactive “drag and drop” module to allow users to create their own Masha visuals using static backgrounds and dynamic stickers. A mini-piano app enables kids to undertake music discovery as they experience dancing Masha characters. Another feature is a state-of-the-art Selfie app which provides a Masha Photo Booth to kids and parents alike.
“Our partnership with Animaccord to bring the increasingly popular Masha and the Bear series in this unique app experience marks an important milestone for our portfolio of content partnerships. Parents around the world are becoming increasingly discerning about safety around digital content being consumed by their children, and rightly so. Our teams were focussed on creating a safe environment which is no less engaging and interactive for the young audience.”
Mr. Hiroyuki Sato
CEO at DOCOMO Digital on the development.
“We are very excited to present a new Masha and the Bear app developed by DOCOMO Digital team, The app has been designed by highest standards of kids safety in digital as well as creative, innovative and interactive approach that will create the unique experience for kids and parents watching and playing Masha’s content within the app.”
Senior Media Manager at Animaccord
With extensive experience in designing rich yet safe content experiences for children, the specialist developers at DOCOMO Digital were focused on providing children with a feature-rich experience while giving the parents complete control and visibility. The app will be launched in these countries sometime during the second week of February in 2019.
Animaccord is an International Licensing Company and studio, which specializes in worldwide distribution of content, consumer products rights and brand management. Marked №95 in the Top 150 global licensors 2018 list, the company became recognised for its hit family show, Masha and the Bear. With very limited content released [76 ep x 7mins], Animaccord raised the brand making it Top3 most favourite for children in Europe (Source: BrandTrends, April 2017), thanks to direct and well established relationships with media majors (Netflix, Google, Corus, NBCUniversal, Sony, Viacom18, RAI, France TV, Televisa, and SBT) and CP leaders (Ferrero, Simba Dickie Group, Hachette).
Celebrating its 10th anniversary in 2019, Animaccord is diversifying its business by searching for new licensees for Masha and the Bear, exploring mature animated properties to distribute globally and sourcing animated projects for co-investment and development.
DOCOMO Digital partners with over 200 carriers and 300 merchants globally. DOCOMO Digital’s portfolio of innovative marketing solutions helps brands and telecom carriers unlock growth while enhancing the experience for their users. DOCOMO Digital’s portfolio of leading-edge payments services connects digital platforms, payment providers, telecom carriers to enable secure and seamless mobile commerce at scale, in compliance with all local and international regulations. DOCOMO Digital is headquartered in London, with teams based in over 30 cities around the world. DOCOMO Digital is a wholly-owned subsidiary of one of the world’s largest telecom companies – NTT DOCOMO, listed on the Tokyo Stock Exchange. For more information, visit www.docomodigital.com or find us on LinkedIn or Twitter.