DOCOMO Digital was launched as a new business aimed at working with enterprise partners, customers and regulators to clearly address a growing need for innovative, forward-looking infrastructure and services underpinning the rapidly expanding mobile digital economy and ecosystem. By aggregating skills and technologies from customer acquisition to payment, DOCOMO Digital will allow merchants to optimize their interactions with their customers at each step of the m-commerce conversion funnel.
We are rapidly innovating and delivering to the market unique mobile payments enabling solutions for MNOs which go much further than carrier billing aggregation and integration. For instance, our mCommerce Enabler Platform is a single global solution giving MNOs new capabilities and features such as a consumer care Telco agent module, end user self-customer care tool, customised UX per merchant, pricing and promotion automatic management tool per product/merchant - to name a few. We even offer merchant and consumer financing services as well as performance-based end-customer acquisition and conversion services for better monetisation.
DOCOMO Digital offers a full range of carrier billing payment flows, from WAP and SMS to single click and in-app methods. We help digital content, entertainment and services merchants to increase their user conversion by providing our proven high-availability global technical platform as the largest provider of DCB integration for Google Play and other leading App Stores. We are rapidly innovating our DCB platform and network adding next-generation features to allow for new and exciting business models.
We are pioneering new DCB payment flows and additional features opening up unique possibilities to safely increase end-user conversions for purchases of ticketing and non-digital goods and services. For instance, merchants and service providers that rely on ticketing see a significant increase in end-user conversions for mobile app purchases using carrier billing. Through our advanced credit risk and fraud detection modules, we provide our merchants with complete peace of mind. Merchants also benefit from our financing services.
Inventing, building and operating next-generation mobile commerce environments is a challenge for most ecosystem players and in particular for mobile network operators that lack experienced talent that can think in digital technology terms. For successful mCommerce implementation, well prepared strategy development, well planned and correctly executed planning is absolutely imperative. As an industrial mobile commerce ecosystem enabler DOCOMO Digital offers professional consultancy to ensure success for clients who wish to embark on, or adjust their mobile commerce strategy.